I know, I know…hardly anyone uses Morse Code anymore. But there’s an important principle you can borrow from all those Boy Scouts and amateur radio operators of days gone by. If you treat your sentences like Morse Code, your writing will be much more readable. Why? Because nobody likes business writing that is all dash and no dot. Let me explain….
Most businesspeople write one long sentence…after another long sentence…after another. It’s all dash, dash, dash with no dot in between to break up the monotony. That kind of writing style is really hard on your readers. It’s long, wordy, and flat. There’s no rhythm, no pacing to the writing. Your reader has no place to breathe. Morse Codes mixes dots and dashes, shorts and longs. You want to do the same thing with your writing.
So, if you’ve written a longer, more complex sentence (such as this one) explaining something in great detail, then you should think about following it up with a much shorter, simpler sentence to change the rhythm and give your readers a break. Get it?



One Comment
I love this blog! I have started some very simple and basic marketing for the Chiropractor I work for. I am finding your info… and Ben’s… very interesting. I told the Doctor he should use Ben as an example on Twitter. For starters! I really do like your marketing style. Thank you!