For years, people in media circles have been saying that we’re exposed to 3000 marketing messages a day. Nobody knows where this figure originally came from – or even if it’s true. But when you consider all the TV spots, billboards, T-shirts, bumper stickers, junk mail, internet messages, cereal boxes, and who-knows-what-else you see in a day, it begins to add up.
And what does all this mean to you?
It means you’ve got to think twice about how to get your own messages across. Seriously. You have something important to say. Maybe it’s an email to your boss or a presentation to a new customer. It could be a report. A letter. A tweet. An entry on a website. Anything. But whatever it is, you’ve got to figure out how to get your message across to someone who’s already drowning in 3000 other messages.
So how do you make your message stand out?
In a world of 3000 messages, why should anyone pay attention to yours? That’s what this blog is all about. It’s a place to find the little tips and tricks that make your communications more effective. This is not about you becoming a professional communicator. It’s just about how you can be a better communicator. And in a world of 3000 messages, that’s something everyone needs to be.
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3000 messages a day? Are you kidding?
For years, people in media circles have been saying that we’re exposed to 3000 marketing messages a day. Nobody knows where this figure originally came from – or even if it’s true. But when you consider all the TV spots, billboards, T-shirts, bumper stickers, junk mail, internet messages, cereal boxes, and who-knows-what-else you see in a day, it begins to add up.
And what does all this mean to you?
It means you’ve got to think twice about how to get your own messages across. Seriously. You have something important to say. Maybe it’s an email to your boss or a presentation to a new customer. It could be a report. A letter. A tweet. An entry on a website. Anything. But whatever it is, you’ve got to figure out how to get your message across to someone who’s already drowning in 3000 other messages.
So how do you make your message stand out?
In a world of 3000 messages, why should anyone pay attention to yours? That’s what this blog is all about. It’s a place to find the little tips and tricks that make your communications more effective. This is not about you becoming a professional communicator. It’s just about how you can be a better communicator. And in a world of 3000 messages, that’s something everyone needs to be.