Take a quick look at the two documents below. Both have exactly the same 150 words. Even without understanding any of the words on the page, you can immediately see that one of these documents would be much easier to read – much more inviting.

This one?

Or this one?

Now think about the look of your next email, article, or business presentation. Is it one big block of uninviting text? If it is, you’re going to scare off your readers. Instead, break it up. Use subheads. Bullet points. Numbered points. Shorter paragraphs. Do anything you can to make it look easier to read…and more people will want to read it.