Category Archives: Presentations

The easiest way to get a response in business communications.

By Guest Blogger Ben Reed | Published: September 22, 2009

What’s the easiest way to get a response from your readers? Ask for it. Seriously. You’d be surprised how many emails, presentations, and other documents don’t. Yet, it’s one of the quickest, simplest ways to improve the effectiveness of every document you write. In this post, I’ll show you some specific examples. They’re all based [...]

Also posted in Communication Tips, General Writing | 4 Comments

What your English teacher never should have taught you.

By John | Published: September 9, 2009

It’s a dark art. Most of us learned it first as schoolchildren and then perfected it later as college freshmen. We did it because the teacher asked for a three-page paper, but we only had two pages worth of meaningful thoughts. So we blathered on about nothing, repeating ourselves…rambling…struggling to reach the bottom of page [...]

Also posted in General Writing | 11 Comments

Quick, which page would you read first?

By John | Published: July 29, 2009

Take a quick look at the two documents below. Both have exactly the same 150 words. Even without understanding any of the words on the page, you can immediately see that one of these documents would be much easier to read – much more inviting.